Season Finale Returns for Second Consecutive Year
Burr Ridge, Ill. – June 29, 2011 – The Winter Dew Tour today announced the full schedule for the 2011-12 season. Closing out the season with the Winter Dew Tour Championships, Snowbasin Resort in Ogden, Utah has been chosen as the stage for the final event of the season. Showcasing the world’s top freeski and snowboard athletes competing in slopestyle and superpipe, the event will take place February 9-12, 2012 and will feature the year-ends Awards Ceremony.
Boasting the largest media platform in all of winter action sports, The Winter Dew Tour will be televised live on NBC with additional domestic and international programming reaching more than 200 million households worldwide.
“It is terrific to be selected once again to host the season ending Winter Dew Tour Championship,” said Jeff Robbins, president and CEO of the Utah Sports Commission. “Last year’s event drove significant economic impact and brought tremendous international media exposure to Utah. Also, with the 2011 event at Snowbasin setting an all-time Winter Dew Tour attendance record, it highlights that Utah remains a great location to host major sporting events.”
“Snowbasin is excited to welcome the Dew Tour back in February 2012 and showcase our resort to a worldwide audience,” said Kent Lyons, General Manager of Snowbasin. “The opportunity to welcome the best snowboarders and skiers to our resort has proven to be very popular with our guests and we hope to again demonstrate the sports appeal of the Ogden and Northern Utah area to yet another record-setting audience.”
The Winter Dew Tour continues its commitment to progression in winter action sports, featuring premier 22-foot superpipes and the highest level slopestyle courses at each stop. Cornerstone elements including live music and a festival village will remain a mainstay of the Tour. Rising freeski and snowboard stars will also have an opportunity to solidify a regular spot through a qualifying system hosted at the Breckenridge event.
“The Winter Dew Tour continues to be the most successful winter action sports tour by continuing its tradition of setting spectator attendance records, attracting the world’s top competitors and enjoying partnerships with the country’s premier resorts,” said Chris Prybylo, General Manager of the Winter Dew Tour. “A standard of excellence for winter action sports has been set, and we look forward to building upon it during the 2011-12 season.”
The complete 2011-12 Winter Dew Tour schedule is as follows:
Dec. 15-18 Breckenridge Ski Resort – Breckenridge, Colo.
Jan. 19-22 Killington Resort – Killington, Vt.
Feb. 9-12 Snowbasin Resort – Ogden, Utah – Toyota Championship
Entering its fourth season, the top athletes in the world will take part in the 2011-12 Winter Dew Tour, all competing for the highly coveted Dew Cup that will be awarded at the Toyota Championship at Snowbasin Resort in Ogden, Utah. The 2010-11 Dew Cup champions include Bobby Brown (Freeski Slopestyle), Kevin Rolland (Freeski Superpipe), Jamie Anderson (Women’s Snowboard Slopestyle), Torstein Horgmo (Men’s Snowboard Slopestyle), Kelly Clark (Women’s Snowboard Superpipe) and Louie Vito (Men’s Snowboard Superpipe).
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Winter Dew Tour
The Winter Dew Tour consists of three major, multi-sport events spanning across the country. Each event features snowboard (superpipe and slopestyle) and freeskiing (superpipe and slopestyle). At season’s end, the overall point’s leaders are crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival Village, specialty competitions, and live cutting edge music. Current Winter Dew Tour partners include Mountain Dew (tour title sponsor), Toyota, Nike 6.0, Ball Park, Pantech, Paul Mitchell, Playstation, and Power Bar. For more information, visit www.Allisports.com.
AlliSports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. AlliSports includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship and the Gatorade Free Flow Tour; Alli Media which creates, produces, and distributes original content; Alli RideShop an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. AlliSports is owned by NBC Sports. More information can be found at www.allisports.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Wimbledon, French Open, Tour de France and Kentucky Derby.